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Why Magic Johnson Should Buy Ebony and Jet
By Dante Lee - February 15, 2010

One of the publishing industry's icons is in trouble.

Ebony/Jet Ebony magazine is one of the oldest African-American magazines and its most successful. For decades, both magazines have been providing business, health, fashion, sports, entertainment and general topics to its readers.

But in recent years, readership has declined dramatically, leaving the magazine in an uncomfortable position. Johnson Publishing has been seeking a buyer or investor for its flagship publication, Ebony, to help ensure the survival of the nation's oldest magazine devoted to African-American life.

Enter, Magic Johnson.

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