Chicago, IL - Johnson Products Company (JPC) a formidable force in the personal care industry, has unveiled an aggressive initiative to help an advocacy organization in Chicago combat domestic violence against women. The centerpiece of the "No Excuse! STOP the ABUSE!" initiative is the installation of a unique, first-of-its-kind Gentle Treatment® Beauty Center within Family Rescue's Ridgeland Housing & Day Care facility. Johnson Products Company's launching of the "No Excuse! STOP the ABUSE!" initiative is in recognition of October as Domestic Violence Awareness Month.

In addition to the Gentle Treatment Beauty Center, the "No Excuse! STOP the ABUSE!" initiative is comprised of other components including: a four-year $20,000 financial commitment to help fund Family Rescue programs and operations (Johnson Products Company will distribute the funds in annual installments of $5,000); an on-line donation portal and a month-long promotion currently running in select Sally Beauty Supply stores.

The comprehensive effort was announced during a press conference hosted by Johnson Products Company at the Family Rescue Housing complex. Family Rescue is an organization that provides counseling, emergency shelter, safe housing, legal advocacy and comprehensive support services for victims of domestic abuse.

"Family Rescue works diligently on empowering women to move from a state of crisis to one of sustainable independence by focusing on areas like trauma recovery, safe, affordable housing, and financial literacy," said Joyce Coffee, Executive Director. "The Gentle Treatment Beauty Center is a poignant reminder that a survivor's self-esteem can be greatly enhanced by providing a means to improve her outer beauty. We are so grateful to Johnson Products and Sally Beauty for giving Family Rescue a unique way to focus holistically on the healing of the women we serve."

The Gentle Treatment Beauty Center features a wood-crafted contemporary styling station, black and chrome salon chairs, a state-of-the-art wet station, wood trim cabinetry, beautiful ceramic tile flooring and black furnishings. The decor reflects soft and bold shades of purple that are symbolic of the domestic violence movement. The Center will be stocked with assorted hair care products, and Gentle Treatment care packages (night gowns, person care items, Fashion Fair cosmetics and Essence magazines) as well as supplies provided by Johnson Products and Sally Beauty.

Johnson Products Company Chief Executive Officer, Eric Brown estimates the total value of the five-year financial and in-kind commitment at approximately $40,000.

"Following a four year absence from the community, it is most appropriate that we return here, to Chicago to help elevate awareness of domestic violence against women--particularly African American women," said Brown. "This is the city where the Johnson Products' legacy began more than 50 years ago and where it built a loyal and supportive consumer base. One of our company's key objectives is to recycle dollars back into the heart of our communities and rebuild roots as a company that genuinely cares about this issue." He challenged other community leaders, corporations and organizations to join JPC in the initiative because Family Rescue cannot fight against the rising tide of domestic abuse alone.

This first phase represents the beginning of Johnson Products Company's commitment to the domestic violence issue. The company plans to launch "No Excuse! STOP the ABUSE!" in Dallas later this year and in eight additional cities over the next five years.

Johnson Products Company: Back In The Community

The "No Excuse! STOP the ABUSE!" initiative marks the first community-based project Johnson Products Company has embarked upon since the company was purchased from Procter & Gamble back in April. The Company was acquired by RCJP Acquisitions, Inc. a newly formed independent entity comprised of Los Angeles based private equity firm Rustic Canyon/Fontis Partners, LP and St. Cloud Capital LLC along with an African-American management team lead by industry veterans, Eric Brown and Renee Cottrell-Brown. The Browns are long time Dallas residents with a history in the ethnic hair care business having formerly owned and managed Pro-Line International, Inc. The new Johnson Products Company headquarters are located in Los Angeles with a satellite office in Dallas.

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