Daytona Beach, FL - The National Association for Stock Car Auto Racing (NASCAR) received the first-ever "Diversity Motorsports Award" for its leadership in diversity at the 10th Annual Urban Wheel Awards Tuesday evening. The award was presented by NASCAR Craftsman Truck Series driver Bill Lester and NASCAR NEXTEL Cup Series Raybestos Rookie of the Year Kyle Busch.

"NASCAR is honored to receive this award recognizing our advancements in diversity," said Tish Sheets, NASCAR director of diversity. "Through our numerous on-track, off-track and consumer marketing initiatives, we are constantly striving to increase diversity throughout the sport and introduce NASCAR to new communities."

"The Urban Wheel Awards is the perfect platform to highlight the many great things happening at NASCAR," said Randi Payton, president and CEO of On Wheels. "NASCAR has operated its many diversity initiatives under the radar screen."

NASCAR President Mike Helton accepted the award.

The Urban Wheel Awards is the only multicultural event held during press week of the North American International Auto Show. The event recognizes the contributions of minorities in the auto industry and companies for their progress in diversity.

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